My name is Jerrold. I'm a UX designer based in Singapore,creating engaging designs with a problem solving design approach.
Don't be a stranger! I'm always open to potential projects, learning and bettering myself in whatever capacity. Currently studying Game Design and User Experience at DigiPen 🏫,learning how to play the guitar 🎸 and playing video games 🎮(great excuse to learn about game design, don't you think?)
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Linkedin 01 PET LOVERS CENTRE REDESIGN2022
PROJECT OVERVIEW:
Redesigned the Pet Lovers Centre (PLC) mobile app to improve user experience and drive online sales by addressing frustrations with navigation, information access, and service booking.
PROJECT GOAL:
Create an intuitive mobile app experience to increase online service bookings and product purchases. Objectives: simplify navigation, improve access to product information, and streamline service booking.
USER RESEARCHHEURISTIC EVALUATIONSInterviewed 5 pet owners. Key findings:
* Difficulty navigating to find products.
* Frustration with service booking.
* Lack of clarity on membership benefits.
* Desire for detailed product information.
Heuristic evaluation revealed:
* Inconsistent navigation.
* Lack of clear calls to action.
* Inefficient search.
* Insufficient error prevention.
COMPETITOR ANALYSIS:
We first started with identifying and organizing the different competitors PLC faces in the market. PLC has several competitors. They are defined into three main categories: a) Large Chains, b) Small Stores or c) Online-only.
PERSONA GENERATION & PAPER PROTOTYPINGHaving acquired the necessary information and solutions, we set off by generating personas using data collated, as well attempting to address issues identified during the interview process. We also started on paper prototypes to quickly generate and come up with solutions.
LOW TO HIGH FIDELITY PROTOTYPINGAfter additional testing to verify design choices, we moved on to digital low fidelity prototypes for additional testing. Further iterations also included the updating of text, icons and colors based on a style guide the team developed.
Paper Sketches
Low Fidelity Prototype
High Fidelity Prototype
FINAL TESTINGTested redesigned app with 5 users.
* Task completion rate increased by 20%.
* User satisfaction improved to 4.5/5.
* Positive feedback on ease of use
PROTOTYPE LINK (FIGMA)https://bit.ly/3sRUCCW
https://www.digipen.edu.sg/showcase/unique-student-projects